Privacy Policy | heymare

heymare collects only what it needs to style you, never sells your data, and lets you delete your account from inside the app.

This policy covers the heymare iOS app and the personal styling service behind it ("heymare", "we", "us"). It explains what we collect, why, who helps us run the service, and the choices you have. Effective date: October 2, 2026.

Information we collect

We collect information you give us, plus a small amount of technical data from the app.

Account details: name, email address and sign-in method, from you or from Apple when you use Sign in with Apple.
Style profile: birthday, home city, profession, whether you have kids, height, weight, clothing sizes, body shape, style preferences, brands, budgets, occasions and notes, which you provide during onboarding and on your profile.
Closet photos: photos of your clothing and accessories, from your camera or photo library.
Messages and activity: messages with your stylist, and looks you love or wear.
Approximate location: your device's low-accuracy location, used for local weather, only if you allow location access.
Subscription status: whether you are on a trial or an active subscription, from Stripe, our payment processor.
Device and diagnostics: device model, OS version, app version, push notification token, crash reports, performance data, and screens viewed around an error.

We do not collect or store your card or bank details. You enter them on Stripe's checkout page, and Stripe handles them directly.

How we use your information

We use your information to provide the styling service, and for nothing unrelated to it.

Styling you. Your heymare stylist sees your style profile, closet photos and messages so they can build outfits and lookbooks for you.
Describing your clothes. When a stylist requests it, we may send a closet photo to an AI service to suggest details such as category and color.
Running the app. Signing you in, showing local weather, sending push notifications about new messages and lookbooks, and managing your trial or subscription.
Welcome email. When you sign up, we send a welcome email through our email provider.
Fixing problems. Crash reports and performance data help us find and fix bugs. These reports carry an account ID, never your name, email or profile details.

We do not use your information for advertising, and we do not track you across other companies' apps or websites.

Who we share it with

We do not sell your personal information. We share it only with the service providers below, and only so they can do their part of running heymare.

Supabase (database, file storage and sign-in): all account, profile, photo and message data.
Stripe (payments and subscriptions): your email, and the payment details you enter on Stripe's page.
Sentry (crash and error reporting): diagnostics, device details and an account ID.
Mailchimp (welcome email): your name and email address.
**Expo and Apple** (push notifications and app updates): push notification token and notification content.
Anthropic (AI descriptions of clothing photos, when a stylist requests one): the clothing photo.
wttr.in (local weather): your approximate location, at the moment weather is shown.

We may also disclose information if the law requires it, or to protect the safety of our users or others. If heymare is ever sold or merged, your information would transfer under this policy.

How long we keep it, and deleting your account

We keep your information while your account is open, and delete it when you delete your account.

Delete in the app: go to your Account page and choose Delete account. This permanently removes your profile, closet photos, messages and lookbooks.
Backups and logs: copies may remain in encrypted backups or error reports for up to 90 days before they are overwritten.
Payment records: Stripe keeps transaction records as required by financial regulations.

Deleting the app from your phone does not delete your account. To cancel a subscription, use Manage Subscription in the app.

Your choices and rights

You can see, change or delete your information at any time.

Access and edit: your style profile and closet are editable in the app.
Copy or delete: email us for a copy of your data, or delete your account in the app.
Permissions: location, camera, photos and notifications are optional. You can turn each off in your iPhone's Settings; related features stop working.
Marketing email: use the unsubscribe link in any marketing email.

Depending on where you live, including California and the EU/UK, you may have further rights, such as to object to processing. Email us and we will respond within 30 days. We will not treat you differently for using these rights.

Children

heymare is not intended for children under 13, and we do not knowingly collect their information. If you believe a child has given us information, email us and we will delete it.

Security

Your data is encrypted in transit, and access to it is limited to your stylist and the people who run heymare. No system is perfectly secure, so we cannot guarantee absolute security.

Changes to this policy

If we make material changes, we will update the effective date and tell you in the app or by email before they take effect.

Contact us

Questions or requests: hello@heymare.ai